The Tubi Movies could become full-length films or series if fans demand more.
Tubi will gauge and monitor conversations on social media around the spots, and if they meet benchmarks for recent Tubi Originals, will kick off the development process with the brand partners, according to the company.
“Super Bowl is home to an abundance of weird and unexpected brand moments. We saw this as a ripe opportunity for Tubi to make the most out of them in a way that only Tubi could because the platform is known for wide variety of content,” Bianca Guimaraes, executive creative director and partner at Mischief @ No Fixed Address, said. “What if we could push the spots even further to highlight people’s personal interests? What if the poppi ad, for example, turned into an intergalactic romantic high school drama? Or the NERDs spot gave way to a superhero movie with a gummy candy protagonist?”
“If you’ve got that niche in you, chances are it’s in Tubi,” she said.
