The Nerds Tubi Movie trailer followed the Wonderful World of Nerds hero creative from the Unleash your Senses campaign, which aired during FOX’s broadcast of the game and featured Nerds Gummy Clusters candy.
In the trailer, a Nerds Gummy character is leading a parade through the streets of New Orleans, when an asteroid hits. The gummy immediately jumps into action, and as mission control watches, it flies towards the asteroid before the meteor reaches Earth.
“We were so honored when Tubi reached out to our team–and it has been a phenomenal collaboration. The Tubi Movie takes our Nerds ‘Unleash Your Senses’ campaign to the next level–and, literally, to outer space,” Greg Guidotti, Ferrara’s chief marketing officer, said.
“When two unexpected yet great things come together–like crunchy and tangy Nerds candy with a sweet gummy center–it’s an experience unlike anything else. Who better to save this ‘wonderful world’ than everybody’s favorite NERDS character?” he continued.
Meanwhile, the Poppi Tubi Movie trailer followed the brand’s Soda Thoughts campaign hero creative that aired during the game on FOX. In the trailer, creators Alix Earle and Jake Shane go to a drive-thru to grab a Poppi, only to be intercepted by an alien biker gang. Zork Zork (played by Noah Beck) becomes smitten with Earle as an enemies-to-lovers story unfolds, but not without a “turf war” and banter from her best friend, Shane.
Beck recently starred in the Tubi Original movie, Sidelined: The QB and Me, which drew the biggest number of viewers of any title on the streamer in its first seven days, according to the platform.
Twitch’s top Fortnite streamer, Cody “Clix” Conrod, plays one of the alien bikers featured in the ad, and will be live reacting on Twitch to all the moments that move culture during the big game.
“At Poppi, we’re always pushing ourselves to go bigger and better, and our return to the Super Bowl was such a fun challenge. Collaborating with Tubi and Mischief on our bonus commercial resulted in some out-of-this-world creative,” said Allison Ellsworth, Co-Founder & Chief Brand Officer, Poppi.
“I truly can’t think of a better way to spread the word about Poppi being the future of soda than with a spot starring actual greasers from outer space,” she continued. “I’m obsessed with how it all came together, blending our iconic creator talent and Poppi’s ‘Soda Thoughts’ campaign with a totally unexpected partner. I’m so excited to see the reactions from our Poppi community, because they definitely won’t be expecting this.”
