“This partnership underscores our commitment to innovation and inclusivity in motorsports,” added Tommy Hilfiger. “With F1 ACADEMY, we’re breaking barriers and paving the way for a more inclusive and dynamic future in racing. Supporting young talents like Alba Hurup Larsen motivates us to challenge limits and redefine possibilities within the sport.”
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“We are proud to have Tommy Hilfiger as an Official Partner,” said Susie Wolff, Managing Director of F1 ACADEMY. “As an inaugural partner to F1 ACADEMY and a true first mover in blending lifestyle and motorsport, Tommy Hilfiger’s globally renowned brand values, commitment to innovation, and passion for driving change closely match our own.
“We look forward to seeing Alba racing in the brand’s unmissable signature colorway in 2025.”
For the upcoming season, Tommy Hilfiger will also dress the F1 ACADEMY management team, leveraging its global platform to boost awareness and support for young drivers, auto engineers, and managers, many of whom are women entering the sport for the first time.
